Ascenz founder Chia Yoong Hui has served as Chairman, Chief Executive Officer and Director since the company’s inception in 2008. An innovator in the operational intelligence industry, Chia provides strategic direction to Ascenz as it leads the international market in the delivery of its SHIPULSE solutions. Under Yoong Hui’s leadership, Ascenz has grown from a humble company to an award winning company, well recognized in the industry for its innovation. He has set to pioneer ship data analytics on world stage to further the company’s growth and Ascenz now transacts more than 70% of its business internationally. Yoong Hui graduated from the University of Wales with a B.Sc. (Hons) degree in Business Computing with Financial Management in 1999, and received his Master of Business Administration (MBA) from the University of Southern Queensland (USQ) in 2005. Yoong Hui has also been awarded the EY Entrepreneur of the Year – Maritime Technology Solutions 2017.