Robert Walker, Surveys & Forecasts, LLC
Rob is CEO & Founder of Surveys & Forecasts, LLC.
Founded in 1994, S&F is an insights firm that leverages customer feedback in the innovation and product development process. He facilitates ideation and innovation sessions with cross-functional teams and utilizes a wide range of research-based approaches to guide new product development, including identification of targetable segments, idea screening and product optimization, and customer experience. He has published on issues impacting data quality; is an advisor to the Harvard Business Review’s Analytic Services unit; and advises companies on go-to-market strategy. Prior to founding Surveys & Forecasts, he led research and innovation teams at Unilever and P&G.
